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We are proud to announce that in August 2018, Wuruhi officially joined the international program Fur Free Retailer. The designers, fashion houses, brands and stores who register as Fur Free Retailers do not produce or sell products made of real fur.

By now, over 20 Estonian companies have joined this initiative. That puts them alongside international high-flyers like Versace, Gucci, Armani, Hugo Boss, Tommy Hilfiger, Jimmy Choo, Michael Kors, Calvin Klein, Burberry and others, who have committed to fur free production.

In Estonia, the initiative is coordinated by the advocacy organisation Loomus. They have done a great job with getting Aus Design (Reet Aus), Zenia Joost, Perit Muuga, Les Petites design store, Estonian design store Tali, Fafa design, Tallinn Dolls, amongst others, on board.

Additional information on who to shop when you’re fur free is here: www.furfreeretailer.com

To shop smart. This is central to my own philosophy and experience. We do not need many things but we do need great things. / Founder of Wuruhi.com