Henri Hallik and Magnus Loos, the creators of Wooch are two college students from Tartu, Estonia. Their wish is to give people a chance to experience time differently through their handmade wooden watches. Each Wooch is unique and personal, handmade in Estonia from carefully selected wood with great dedication and passion. Inspired by the Nordic design, each watch is a proof that simplicity can be is exciting and enticing. An ideal watch for people who understand the value of time!

We like the quote by Alan Lakein: ”Time = Life, Therefore, waste your time and waste of your life, or master your time and master your life.”

Brand Profile


Wooch was born in September 2014, when four of us, young students from Tartu decided to set up a student company to give people the chance to
experience time differently. We started crafting our watches in our school’s woodworking class, but since people loved our idea and we even won the Best Student Company award in 2015, we decided to continue. These days, Wooch runs its' own workshop with all the necessary equipment, committed team and lots of ambition to give people the chance to experience time differently – with confidence and pride.

Muse / Inspiration / Customer Highlight

More than 1,500 awesome people all over the world wear Wooch watches, but the most well-known watch owners include Kersti Kaljulaid (President of Estonia), former President of Estonia Toomas H. Ilves and also former Prime Minister of Estonia Taavi Rõivas. He even introduced our products to his colleagues, the Italian and Georgian Prime Ministers.

Our one-two

1. The best style tip we ever got...
... is to be authentic.

2. Our favourite book...
“Zero to One” by Peter Thiel and Blake Masters .

The message our brand carries

Make most out of your time and create your own story. Time is much more than just seconds, minutes and hours. Time is a story that you create and live in with every second. Make most out of your life with making most out of your time!