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Tohuto

Brand

Tohuto is a new jewellery company based in Tallinn founded in late 2016 by Kärt Maran.
Here are a few keywords:
Form: Tohuto’s language is minimalism - simple lines and structures, basic geometric forms.
Materials: only best of the best are used - precious metals (sterling silver, 14K and 18K gold) and titanium.
Surface finishes and visual effects: gradient gold plating and electric shades of anodized titanium are just a few keywords to start with.
Wearability: the jewellery is kept lightweight and only body friendly and high quality materials are used.

Hold your head high. Long earrings help.

Brand Profile

Background

Kärt Maran, the founder and CEO of Tohuto, has graduated from Estonian Academy of Arts from the departments of Jewellery and Blacksmithing and Product Design. She works as a jewellery designer, curator and exhibition designer. In 2009 Maran curated the 5th Tallinn Applied Art Triennial and has designed over 20 natural science exhibitions. Since 1998 Maran has participated in several art and design exhibitions in Estonia and abroad, her works are part of the Estonian Applied Arts and Design Museum permanent exhibition.

Muse / Inspiration

When it comes to designing jewellery - people are my ultimate inspiration. I can stare at random people in a bar, street or a coffee shop trying to imagine what kind of jewellery would suit them. Most of the jewellery I’ve designed is made with some certain person in mind but we are rarely acquainted and they rarely get to know about it.

My one-two-three

1. The best gift I have ever received…
… is a lathe - I love tools.

2. The best style tip i ever got…
… when in doubt wear glitter.

3. Favourite song/book...
There are several favourites, picking one seems impossible. What to read or listen to depends so much on where you’re at at the moment, the mood, the tempo.

The message my brand carries

Cool, calm and collected but never boring.

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