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Tiina Andron

Leather Designer

The key words to describe ANDRON bags are visibility, emotion and function. The collection presents a range of different sized bags, built to house a variety of documents, phones, tablets and other smart items. The ANDRON bags have a very distinctive shape and are designed as a unisex accessory, fitting both men and women who are not afraid to differ from others. The Andron logo and shapes are EU patented. ANDRON bag model Urban Multi was nominated for the 2014 Bruno Estonian Design awards.

Trust your intuition. You don`t need to explain or justify your feelings to anyone, just trust your own inner guidance, it knows best.

Brand Profile

Background

I`m an Estonian leather designer. I graduated from both Tartu Art School and Tartu Art College, specialising in Leather Art & Design. I`m a freelance leather designer and showcased my designs in various exhibitions and fashion shows. I`m a guest lecturer at Tartu Art College and studying Master`s at the University of Tartu.

Muse / Inspiration

My muse is the material I work with and my playground is leather with all its magnificence, freshness and elasticity. At first I have to find inspiring material, then I find the subject matter and then start the game of creation. I do what I do because I like it. My happiness is my way of life.

My one-two-three

1. The best gift I have ever received is…
... understanding that It`s not about being the best. It`s about being better than you were yesterday.

2. The best style tip i ever got…
... you should always dress to be remembered, not simply to be noticed.

3. Favourite song or book...
... All Róisín Murphy`s creations. "The time is now, Let me know..."

The message my brand carries

Andron brand is designed for creative people who like the minimalist geometric line. It will make people feel special and good about themselves.

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