Tanel Veenre

Jewellery Designer

Tanel Veenre Jewellery is the whimsical and dreamy Estonian fashion jewellery brand established in 2014. Since Tanel Veenre Jewellery’s inception, the curiously enchanting jewellery has become one of the strongest and most visible design brands in Estonia. The slogan “Kingdom of Dreams” captures it`s pure essence – Tanel Veenre Jewellery is the allure to believe in fairies and miracles, winged seahorses and cosmic dust covered berries, like long forgotten memories from the gardens of paradise.

A thoughtful touch of colour, emotional insight and high-quality craftsmanship are all essential elements of the Tanel Veenre Jewellery ethos.

Tanel Veenre’s mysterious, enchanting art jewellery is internationally acclaimed. From Berlin to Bangkok, exhibitions of his work have been held across the globe and pieces are sold in galleries in Sweden, USA, New Zealand, Belgium, Netherlands and Canada. He is often invited to teach in art colleges throughout the world and Veenre’s jewellery has enhanced the windows of the world famous Selfridges department store in London.

I believe in fairies, myths and fantasy. And I know I am not alone in this. These jewels are the key to my inner paradise, my kingdom of dreams.

Brand Profile


Estonian Academy of Arts, Tallinn / Gerrit Rietveld Akademie, Amsterdam

Muse / Inspiration / Customer Highlight

Tilda Swinton, Dyna Dagger, Florence Welch, Dita von Teese, Hele-Mai Alamaa

Loved by stylists and celebrities (including First Lady Evelin Ilves, EU High Representative Federica Mogherini, popsinger Kerli Kõiv and many actresses and performers). Tanel Veenre Jewellery cufflinks have also been the Estonian President Toomas Hendrik Ilves’s official gift during state visits. No matter the clientele, Tanel Veenre Jewellery provides the ideal statement accessories to finalize one’s look.

My one-two-three

1. The best gift I have ever received…
… love

2. The best style tip i ever got…
… statement jewellery spices up your life!

3. My favourite song and book…
The song is “Ta lendab mesipuu poole” and I like to read anything from Proust, Eco, Õnnepalu, Kareva.

The message my brand carries

Let`s keep dreaming and believing in miracles and fairy tales!