Ööloom

Brand

The average person sleeps about 200,000 hours during his or her lifetime – over 22 years in total. This is too much for sleep to be taken lightly!

Ööloom is an animal-friendly sleeping brand that uses the ancient power of wild animals, because unlike humans, animals have never had any trouble sleeping.

Ööloom is a character – a creature of the night.

Brand Profile

Background

The name “Ööloom” is an Estonian* word that translates to “night owl” – a person who tends to stay up until late at night. The crude direct translation “night-beast” however sounds vastly superior! (*Estonia – that’s our sweet, if chilly, nordic home.)

The pronunciation of “Ööloom ” in english is “oo-loom ”. “Oo” as in “boo!” and “loom ” as in “hey! sorry I didn’t mean to scare you by looming over you like a super-scary monster, I just want to be your friend.”

The message the brand carries

We believe that functionality isn’t everything when it comes to sleeping gear. We, humans, need more than that. We need the soft values - joy, love, marshmallows, pillows, hugs, mental images of baby seals and uncontainable happiness. This is why we try to tell a story with every product we make. At the very least we hope to mildly amuse the chronically sleepy.

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