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Ida Tau

Brand

We Are All Believers

In the beginning there was a paradox. A juxtaposition of worlds that were meant to clash. In the 1930s, a truly religious lady Leida Tau found one more love besides the love of God. She started to create the most lush and seducing lingerie for clients from as far as Paris. A paradox so beautiful, we had to reimagine it for the modern world. Now it takes the form or minimalist maximalism. Something phenomenally public yet deeply private. Empty space filled with a unfathomable soul. The kind of stuff that dreams are made of. Because reality makes us dream and dreams make us real.

Totally grammable: @ida_tau

Confidence made me do it.

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