Ida Tau


We Are All Believers
A paradox so beautiful, we had to reimagine it for the modern world. Now it takes the form or minimalist maximalism. Something phenomenally public yet deeply private. Empty space filled with an unfathomable soul. The kind of stuff that dreams are made of. Because reality makes us dream and dreams make us real.

Confidence made me do it.

Brand Profile


In the beginning, there was a paradox. A juxtaposition of worlds that were meant to clash. In the 1930s, a truly religious lady Leida Tau found one more love besides the love of God. She started to create the lushest and seducing lingerie for clients from as far as Paris.